Leveraging Online Platforms To Increase Customer Footfall At Restaurant

Using online platforms to increase restaurant customers

Online ordering systems are a great way to boost customer loyalty.

It is no secret that customers are more likely to order food from their favorite restaurants when they can do it on the go.

In this article, we will share some of the most effective strategies that restaurants have used to increase customer loyalty through online ordering systems.

We will also share some tips for how you can use these strategies in your own restaurant.

Restaurant Management System – Free Demo

The first and foremost strategy is to get a reliable restaurant management software for offering lucrative discounts and offers.

This is a great way to incentivize customers who might not otherwise order food from your restaurant.

This is because they want the convenience of ordering on their phone or laptop rather than waiting in line at the counter or calling ahead.

Continue reading to learn the best strategies for growing your restaurant business by leveraging online platforms.

Create a well-designed website to increase online orders at restaurant business

A user friendly and appealing website can grow your restaurant business by a great margin.

The restaurant owner can create a website to increase orders, which includes the following features:


The restaurant owner can upload the menu of their restaurant on the website and make it available for order.

It makes it easier for customers to select the food item of their choice while sitting at their home in their comfort zone.


Customers can place an order through the website and it will be delivered to them.

The order will be directly received on your restaurant POS software like Billberry and your staff can easily execute the order hassle free.

Social Media Integration

The website can integrate with social media apps like Facebook, Twitter, or Instagram to promote a restaurant’s menu items.

You can also promote short videos of your restaurant’s ambiance. This strategy is proven to attract more and more millennials.

Customer Feedback

Customers can leave feedbacks on their orders on the website.

To be honest, feedbacks can be both positive and negative at the same time.

But a positive feedback will enhance your brand goodwill while on the other hand, a negative feedback will help you improve your services and business operations.

Leveraging Social Media Platforms

A restaurant owner needs to understand how to use social media marketing in order to expand their company’s reach.

Social media platforms provide an opportunity for any food business to reach a broader audience.

There are many social media platforms that can be used to increase online orders at a restaurant.

Some of them are Twitter, Instagram, Facebook, and Snapchat.

Social media platforms provide an opportunity for these restaurant owners to reach a broader audience and promote their menu items.

Restaurant Management System – Free Demo

A restaurant management system can also help restaurant owners or solo food entrepreneurs with this process by providing the required tools.

You can send offers and promotions with the help of a restaurant management system to your loyal customers every once in a while.

So that your restaurant business can deep dive into your customers thoughts.

Investing in a Restaurant Management System

A restaurant management system is a computer-based system that manages all the aspects of a restaurant.

These systems are designed to make day-to-day tasks easier and more efficient.

A restaurant billing software can be used to manage inventory, take orders, and generate reports on customer feedback.

They can also be used to generate menus, track food costs, and help with marketing efforts.

The benefits of investing in a restaurant management software that offers a solid POS software for food businesses cannot be ignored.

These systems have many benefits like increased efficiency, improved customer service and better financials.

Optimize Online Ordering Management

The restaurant management system is your go-to solution for managing, controlling and optimizing the online ordering.

It can also be used to monitor the performance of the staff, track inventory and provide timely information about customer orders.

The system is designed to provide a complete overview of all aspects of the business.

It is also designed to meet all needs of restaurateurs, from those who are just starting out to those who have grown their businesses into multimillion-dollar enterprises.

Restaurant Management System – Free Demo

Author: Deepak Vankar

Deepak Vankar is a SEO (Search Engine Optimizer), Digital Marketer, and Content Writer. With years of working experience, he has incorporated exceptional skills.

July 14, 2022