In today’s digital age, online platforms have become an integral part of restaurant management and marketing.
Zomato, one of the leading food discovery and delivery platforms, offers immense opportunities for restaurants to expand their reach and attract a wider customer base.
Since FY20, Zomato has aggressively increased its market share from 44% to 54%, placing the company on a much stronger footing as it works towards profitability – Business Insider
The major delivery giants and their attributes are widely popular.
For example, the logo of Zomato and Swiggy is so popular that almost everyone is aware about it.
When it comes to your restaurant’s success in the modern times, registering your restaurant on platforms like Zomato is a crucial step towards leveraging the platform’s potential.
Now lets explore the process of registering your restaurant on Zomato, ensuring that you can tap into the vast customer base and enhance your online presence.
Step 1: Create a Zomato Account
To get started, visit the Zomato website or download the Zomato app from your respective app store.
Create a new account by providing your email address and setting a password.
You can also choose to sign up using your Google or Facebook account.
Step 2: Add Your Restaurant
Once you have successfully registered, log in to your Zomato account.
Click on the “Add a Restaurant” button, usually located in the top right corner of the website or app.
Fill in the necessary details about your restaurant, such as the name, cuisine, location, contact information, and operational hours.
Be sure to provide accurate and up-to-date information to help potential customers find your restaurant easily.
Step 3: Verify Ownership
After submitting the restaurant details, Zomato will review your application.
To ensure that you are the rightful owner or representative of the restaurant, Zomato may require you to provide certain documents for verification purposes.
These documents may include legal proof of ownership, such as registration certificates or licenses.
Follow the instructions provided by Zomato to complete the verification process promptly.
Step 4: Set Up Your Menu
Once your restaurant ownership is verified, you can proceed to set up your menu on Zomato.
Upload high-quality images of your dishes, along with their names, descriptions, and prices.
Zomato provides a user-friendly interface for managing your menu, allowing you to make changes or additions whenever necessary.
Ensure that your menu accurately represents the offerings available at your restaurant to avoid any discrepancies.
Step 5: Optimize Your Listing
To make your restaurant stand out among the vast selection on Zomato, optimize your listing by providing compelling information and attractive visuals.
Add a captivating description of your restaurant, highlighting its unique features, ambiance, and specialties.
Upload eye-catching photos of your interiors, exteriors, and signature dishes to entice potential customers.
Encourage patrons to leave positive reviews and ratings, as these play a vital role in influencing customer decisions.
Step 6: Manage Reviews and Ratings
Zomato allows customers to leave reviews and ratings for restaurants they have visited.
Regularly monitor and respond to customer reviews, addressing any concerns or feedback promptly and professionally.
Engaging with customers demonstrates your commitment to providing excellent service and helps build a positive online reputation for your restaurant.
Registering your restaurant on Zomato opens up a world of opportunities to expand your customer base and enhance your online presence.
By following these steps, you can ensure that your restaurant is listed accurately and attractively on the platform.
Remember to regularly update your menu, optimize your listing, and actively engage with customers to maximize the benefits of being on Zomato.
Embrace the power of online platforms like Zomato to take your restaurant’s success to new heights in the digital era of dining.
Moreover, this article is curated by content experts at Billberry, the industry leading Restaurant Management Platform that lets your seamlessly integrate platforms like Zomato and Swiggy with your restaurant business! To know more about Billberry, book a Free Demo Today!