Author: AITL

How to Start an Ice-Cream Parlour in India in 2022?

According to a report, the Indian ice-cream industry would increase at a CAGR of 14% between 2021 and 2026, reaching a value of around INR 442 billion by 2026.
If you want to establish an ice cream business, you’re on the right path. This article will guide you towards how to open an ice cream parlour in India.

Selecting Format For Your Ice-Cream Business

The first stage in developing your ice cream business plan is deciding what type of ice cream parlour you want to create. There are numerous ice cream parlour types available today, including ice cream cakes, nitrogen ice cream, live ice cream counters, and others. You can also purchase a franchise of a well-known brand. Buying a franchise might be a wise idea if you are starting a business with no expertise.

Finalizing the Location

Before deciding on a location, thorough market research should be conducted. Because the majority of individuals buy ice cream on the spur of the moment,  the ice cream shop should be easily accessible and have enough space for parking. It is advantageous to have a parlour in a location with a high footfall. Choose a position near markets, business areas, or family restaurants.

Required Investment

An ice cream parlour necessitates a specific set of equipment. The primary equipment required is a cold stone refrigerator, which will cost between INR 2,000,000 and INR 3,000,000. Aside from that, you’ll need raw materials for daily use, utensils, a storage room, and packing materials. A backup generator for electricity is also a must while establishing an Ice-cream business.
The average investment required ranges from INR 5,00,000 to INR 8,00,000, depending on the sort of parlour you choose to open. High-end ice cream parlours can cost between INR 20,00,000 and INR 30,00,000.

List of Licenses Required

To open an ice cream shop in India, you must first obtain the following licenses and registrations:
1. Shop & Establishment Act License
2. Company Registration
3. GST Registration
4. FSSAI License
5. Trade License

List of Equipment Required

  1. Ice-Cream Making Machines
  2. Deep Freezers
  3. Storage Cabinets
  4. Packaging materials
  5. Tables and chairs
  6. Cutlery and plates
  7. POS Software for billing

Types of Ice-Cream Products to Offer

  1. Low-fat ice cream
  2. Frozen desserts
  3. Frozen yoghurts
  4. Ice cream cakes
  5. Ice cream milkshakes
  6. Frozen Yogurt
  7. Sorbet
  8. Sherbet

Staff Requirement

Depending on the format of the business, you will need to employ ice cream chefs, serving employees, and cleaners. You will not be successful if you do not hire the appropriate individuals. Your employees are your most valuable asset, so you must have a strategy in place for recruitment.

Market Research

Establishing a successful ice cream parlour begins with extensive market research. Conduct market research to learn about your clients’ expectations in your area, the options that are currently accessible to them, and look for opportunities that are currently missing in the local market.

Company Registration

Individuals who want to start an ice cream manufacturing business must register as either a private limited company or a Limited Liability Partnership (LLP). MSME registration is mandatory for manufacturing units where the investment in plant and machinery does not exceed Rs.10 crores.

Regular Innovation

You should delight your loyal customers every once in a while with your innovations to enrich their experience. Nitrogen ice cream is the newest addition to the ice-cream industry, and it has just become a sensation. Experiment with new things regularly, and never stop innovating.

Advertising

A. Social Media Promotion

Engaging with your customers using social media sites such as Facebook, Twitter, and Instagram is an excellent approach to increase business. Social media is growing more widespread in our daily lives, and because it requires little time and effort, it is an appealing advertising alternative.

B. Creating a Website

A website serves as a portal for customers to learn everything about your company. Creating a website used to be a difficult task, but now you can easily construct a basic yet appealing website for customers with a few clicks.

Partnering with Delivery Partners

Collaboration with Swiggy, Zomato, and other online food ordering services is recommended. Ensure that your company is listed on these websites. Also, consider using other free tools to maximize your business’s exposure.

Loyalty Programs

Rewarding customers regularly is an excellent strategy to build brand loyalty and retain customers. Loyalty programs will not only attract new customers but will also keep your existing ones.

Promotions

Special offers are an excellent approach to entice visitors. Consumers will be drawn in by the potential of discounts and fantastic bargains. Lure your customers with fine experience to retain them for long.

TOP 18 TIPS FOR STARTING A BAKERY BUSINESS IN INDIA

In India, the bakery business has grown to be one of the most popular food services. People are in high demand for products such as pastries, cakes, bread, cookies, and other snacks.
In 2020, the Indian bakery market was estimated to be worth roughly USD 7.60 billion. Between 2021 and 2026, the market is expected to increase at an annual rate of 8.5 percent, reaching a value of USD 12.39 billion. 
Whereas, During 2021, The Asia-Pacific region dominated the worldwide bakery ingredients market, with a CAGR of roughly 6.6%.
This business model is unquestionably profitable, given the rapid expansion in this industry. If you want to operate a bakery shop in India, you’ll need a thorough understanding of how to start a bakery business. This blog will walk you through specific steps on how to start a successful bakery business in India.

Bakery Business Plan

The concept of your bakery business, as well as the type of service you’ll give, must be included in your bakery business plan. It should include information about your bakery’s layout and service style. An overview of your restaurant’s legal structure and ownership and your restaurant’s future goals must also be included within your business plan.

Operating Plan

Elements that assist you in your bakery operation, such as order-taking, customer service, employee management, and more should all be included in your bakery’s operating Plan.

Marketing Plan

Your bakery business plan should also include a marketing strategy to increase your business presence. It should precisely elaborate how your business is going to attract clients and advertise your bakery.

Understanding Food Industry

Before you start a bakery business, you must conduct an industry analysis. It will assist you in identifying your bakery’s target demographic and analyzing local competition.

Financial Analysis

The operational costs, cash flow statement, and other expenses should be included in your bakery business plan’s financial analysis to get an overall idea of your business’s financial position.

Deciding a Bakery Format

These are a few bakery options to explore:

Storefront Bakeries

In all Indian cities, this is the most frequently found business. It can be started by anyone with a small team and basic baking skills. This business model requires a little more space than a standard grocery shop where customers can pick up baked goods.

Counter Style Bakeries

This is the most common and recognizable bakery format, and it has its advantages. With this style, you can serve any number of customers but because of the lack of a dining area, your options for serving meals and retaining consumers on-site are restricted.

Specialty Bakeries

These types of bakeries don’t have a large selection of products, but they do take prior orders for special parties and occasions. People offering these types of bakery services are highly experienced and their products are of greater quality and taste better, although they are significantly more expensive.

Food Truck

Launching a food truck is a low-cost alternative for launching a bakery business and can help you reach a wider audience. You can enable your food truck with baking equipment by customizing it or you can simply bring along your baked products and park your food trucks on the streets and near offices.

Home bakery

If you are not ready to renting or purchase large-scale equipment, then starting a bakery from home can be a great alternative.  You’ll need less money to get started, and you’ll be able to sell your products online and at local markets. You could even be able to work out a contract with local coffee shops or cafes.

Bakery Cafe

Bakery Cafes require renting a commercial facility in a busy area. You will also need to hire bakers and maintenance staff that can add up to your expenses. These bakeries usually offer quality products and recruit experienced employees.

Choosing the Right Location

Discovering a commercial real estate agent who specializes in finding business spaces for buy or rent might make your hunt a lot easier if you’re creating a physical presence. You’ll want to make sure your agent has a lot of expertise in the town you’re interested in. You should also obtain a No Objection Certificate (NOC) and other legal agreement from the property owner stating that he has no objections to his property being used for commercial purposes related to food industry. Also, make sure that the area has an adequate water supply and drainage system.

Purchasing Bakery Equipment

You’ll need commercial-grade bakery equipment to help you crank out all those baked goods. You can also save money by purchasing used bakery equipment because operating a bakery requires modern equipment to improve efficiency. Below is a list of equipment you will need for your bakery business:

List of Baking Equipment:

  1. Aprons, Gloves and Hairnets
  2. Refrigerator and freezer
  3. Air-tight storage boxes
  4. Choppers
  5. Slicers
  6. Turn Over Machine
  7. Cake Decor accessories.
  8. Ovens
  9. Mixers
  10. Pans
  11. Packaging Bags

Get the Required Licenses

It is advisable to obtain all necessary permissions prior to opening a bakery.

FSSAI License

To obtain this license you can apply on the government’s website (www.fssai.gov.in). You can also get this done through a variety of firms for roughly 5,000 INR, which includes all paperwork and a license cost. The FSSAI permits for a five-year tenure cost 15,000 INR. With this you can avoid annual renewal expenses, it is recommended that you obtain a five-year food license.

Health License

Health license can be obtained from the Municipal Health Inspector. It certifies that your company follows all of the Health Department’s health-related regulations. Getting this license can cost you around 2,000 to 3,000 INR.

Fire License

The Fire Department will issue you a Fire NOC after everything is in place. Once your fire extinguisher cylinders are all in place, you can obtain a fire license for a nominal charge. This one can cost you around 1,000 to 2,000 INR.

GST Registration

Every bakery deals with readymade food products, thus they must pay tax on their goods and services, which necessitates GST registration.

GST is taxed 12% on bakery items and branded snacks while other commodities such as bread are taxed at 0%, pastries/cakes are taxed at 18%, and so on. The food GST rates vary depending on the item. As a result, the final payment is based on the total value of items purchased.

Trademark Registration

Your bakery’s logo must be registered in order for it to have a distinct identity.

How Much Does It Cost to Start a Bakery in India?

The cost estimates for starting a bakery in a commercial location look like this:

Rent

Rent in a respectable region might range from 20,000 to 40,000 INR per month, depending on the area covered by the business. 

Equipment

Bakeries require a variety of tools, including  ovens, processors, grinders, and more. These might cost anything between 5,000 and 1,00,000 INR.

Billing and POS System

For any bakery to function, a POS (Point of Sale) billing system is required. A good unit might cost anything between 10,000 and 50,000 INR.

Staff

You might require five to ten people to run a decent-sized bakery. Their monthly salary and other related expenses might reach 1,00,000 INR.

Licensing

Permits and licenses might cost up to 20,000 to 30,000 INR in total. These costs are roughly estimated considering the mandatory requirements for opening a bakery business. Costs may increase in case you add other expenses like a marketing plan and more.  

Preparing Display Area

To draw more customers, the bakery’s display area should be well planned and made in such a way that every item is visible. The display room must have a display rack and adequate storage for the products to showcase in the most effective way.
Find a way to make a freshly baked cookie smell waft into the foyer of your bakery. On your display shelf, place your most exquisite baked goods at eye level.

Marketing for Your Bakery

Marketing is critical to the success of any business. Hire a professional designer to create a well-designed logo and display board. Aside from fliers, consider investing in a display board to draw in clients. Printing attractive pamphlets, social media activities, interesting packaging, creative product names are a few areas to help you start planning your bakery’s marketing. This will not only assist you in developing your own distinct identity, but it will also assist you in branding and marketing. 

Selecting Product Pricing

To figure out how much to charge for your products, you’ll need to first figure out your monthly business operating expenditures. Keep in mind your business expenses, operating costs, taxes, and marketing costs. This will assist you in determining how much money you’ll need to meet your complete operating costs. You’ll be able to come up with pricing once you’ve determined your breakeven point and production costs per baked food. After that, you may figure out how much profit you want to make and add it to the price of each product you offer.

Installing a POS Software

These are modern times and reliable POS software is now the only software you need to manage your entire restaurant operations. If you’re buying one for your bakery, make sure it has tools like inventory management monitoring because you’ll be restocking items more often. 

Funding for Bakery

Consider taking a business loan to help you fund your new bakery because opening a bakery business can be expensive and not everybody can afford it. Also, it might be difficult to find finance for a new firm. Choose a loan with the lowest interest rates and the longest repayment terms possible.

Partnering with Food Delivery Providers

The demand for online food delivery is booming. For a new bakery business, it’s recommended that you register your business with food delivery partners to generate online orders. Food delivering players like Swiggy or Zomato are dominating the market and can be utilized to get started. It would help you boost your online presence and generate online orders for your bakery.

Register for Taxes

Learning about various taxes, regulations, and licenses before opening a bakery will save you money and time. Consider consulting a tax professional to make sure you understand your tax obligations and are on schedule to complete the necessary papers on time.

Hiring Manpower

Bakery shops need an expert workforce because both the taste as well as the presentation is essential in the case of baked goods. For a high-end bakery, in most cases, a Head Chef, Helpers, Service Boys, and Cashier are required.

Deciding Staff Uniform

When starting a food business, it’s common to overlook the importance of staff attire. They are, however, necessary because they aid in the delivery of a professional appearance as well as the bakery’s branding. All employees must present themselves as well-dressed and hygienic. 

Bakery Business FAQs

Following is a list of questions that are mostly asked by customers to bakery businesses. Read them carefully and prepare answers accordingly.

  1. What if I need to cancel once I’ve paid?
  2. Do you offer gluten-free options?
  3. Do you have a minimum order?
  4. What type of payments do you accept?
  5. Do you provide Fresh Flowers for decoration?
  6. Do you sell to wholesale clients?
  7. How long can our cake or pastries be left out?
  8. Do you accept a Last minute order in case of emergency?
  9. Do you sell Cake Toppers?
  10. What will happen to our bill if we move venues?
  11. Do you offer classes at your bakery?
  12. Is there a fee if I have to reschedule my wedding or celebration because of Covid?

Conclusion

To summarize, if you are enthusiastic about baking and want to build a brand around it, opening a bakery is a terrific choice. Your business can take off if you carefully follow above-stated steps.

BILLBERRY INVITES YOU TO THE KHADHYA KHURAK EXHIBITION 2021

Billberry invites you to the Khadhya Khurak Exhibition 2021. In its 17 years of existence, Khadya Khurak has built a reputation for itself, garnering over a million visitors. At the exhibition, over 5,000 brands have showcased their products. It has also received support from regulatory bodies such as the FSSAI and Govt. of Gujarat. The benefits of adopting Indian-made products are becoming increasingly well-known. Through its Food of India initiative, the Khadhya Khurak Exhibition leads the drive to assist our Indian businessmen in expanding their global footprints. Let us all work together to make this movement a huge success!

Khadhya Khurak History

Khadhya Khurak was founded in 2000 as a Gujarati publication by Shri Prakash Mehta, a well-known personality in the food processing industry. The goal was to raise awareness among the food industry’s business leaders. The organisation launched its Hindi Edition in 2006, named ‘Khurak,’ to reach out to readers across India. From the beginning, the magazine received a large number of subscriptions from businessmen in Rajasthan, Madhya Pradesh, and Maharashtra.

By integrating powerhouses from the food business, the Khadhya Khurak exposition developed exponentially every year. Shri Himachal Mehta launched the English edition “Food In Toto” in 2010 after seven successful exhibitions to bring insights to Indian businessmen in the United States, Canada, Europe, and Australia.

Himachal Mehta had implemented “Food of India” in 2019, a digital platform to support and encourage the Food Processing and other affiliated industries, in keeping with Shri Prakash Mehta’s vision of showcasing the prowess of the Indian Food Industry and our Honourable Prime Minister Narendra Modi’s vision of having Digital India.

Billberry at Khadhya Khurak 2021

Billberry is pleased to be a part of the Khadhya Khurak Exibition 2021. We are ecstatic to demonstrate our franchise management system and POS solution, which will assist you in improving the efficiency of your restaurant operations.
Moreover, Billberry is a Franchise management system and centralized POS solution by Accrete InfoSolution Technologies LLP. It’s a one-stop solution for restaurants, QSR, cafes, sweet shops, ice cream parlours, and more. Wave goodbye to production management, procurement management, inventory management, supply chain management, customer engagements, and other horrors. Through centralised control, you can stay focused on the most important aspects of your business. Our system will establish the best standard business processes to assist you in scaling and growing in a consistent manner.

Advantages of Exhibiting at Khadhya Khurak Exhibition

Khadhya Khurak gives an excellent platform for networking opportunities. The exhibition gives participants a lot of recognition. Many food-related businesses join this exhibition to display their newest equipment, products, and services. Below provided is the list of advantages that participants can avail by participating in the exhibition.

1. Exhibiting at Khadhya Khurak 2021 is a great method to improve your brand recognition. You can also look for other advertising alternatives in addition to acquiring a booth at exhibition.

2. Khadhya Khurak lets you meet potential clients face to face which is an excellent method to begin developing relationships.

3. This exhibition is a fantastic way to meet new customers, suppliers, and learn more about your competitors and their strategies. Making a list of what your competitors have to offer will help you stand out with your products and services.

4. This exhibition provides an excellent venue for launching a new product or service related to food industry. Having able to describe it and answer visitors’ queries in person is fantastic.

Khadhya Khurak Registration

Register online for the exhibition ahead of time to avoid the inconvenience of waiting in line. The online token number entitles you to free admission to India’s largest food industry exhibition. You can also subscribe to khadhya khurak newspaper to stay updated on all the exhibition news.

Global Master Cake Competition Season 2 – Khadhya Khurak 2021

Khimashia publishing, in collaboration with Khadhya Khurak News and Kook with Kaninika, started Global Master Cake Competition, a platform for professional bakers, home bakers, hobbyists, burgeoning talent, sugar artists, pastry artists, chocolate makers, and students to showcase their talent under one roof.

Khadhya Khurak Exhibition 2021 Date

The 18th edition of the eminent event on the food and hospitality industry will start on 19th December 2021 and end on 22nd December 2021.

Khadhya Khurak Gandhinagar Exibition Venue

Exhibition Center,
Helipad Grounds, Gate No. 9
Nr. Udyog Bhavan
Gandhinagar, Gujarat, INDIA.

Top 13 Restaurant Tips for The Year 2022

If you’ve been wanting to open a restaurant for a long time, it is time to sit down and make a strategy for the restaurant business. To assist you in creating a successful restaurant business model, we’ve compiled a list of 13 tips to ensure you have everything you need to launch your restaurant business.
We have split the list into two categories.

1. Physical Aspects
2. Virtual Aspects

Physical Aspects

1. Pleasing Restaurant Entrance

A restaurant entrance design is the first thing that comes to your customers’ notice while entering the restaurant. It is important to provide a soothing, appealing, and welcoming experience that creates a pleasing aura for the visitors. According to current restaurant business trends, your restaurant’s name or logo must be properly visible and creative enough to stay in your customers’ memory for a long period of time. You can look for restaurant entrance ideas on the internet to stay ahead of the competition. Also, make sure that the entrance perfectly blends with the theme of your restaurant.

2. Unique Restaurant Logo

A restaurant logo helps you create a unique image for your customers and to make them remember your service and food. Image visiting several different restaurants having no name or logo. It will be difficult for you to remember which restaurant served you the best Matar Paneer and which one served you the best Tandoori Chicken. Your logo or brand name plays a huge part in creating a memory in your customer’s head. Your restaurant business structure must consider providing customers with quality service and tasty food is surely going to make you retain your customers for long.

Attracting new customers and turning them into loyal ones is the major restaurant business requirement to become a successful restaurant business. Food business is considered among the most competitive businesses in the market therefore in this continuously evolving and highly competing market it is important to create something unique and exciting at the same time.

Creating a logo that is unique, professional, and memorable is the key. Hiring highly experienced designers to get better restaurant logo ideas is advised to walk a step ahead of your competitors. A solid restaurant logo design and a well-thought-out branding plan may catapult your restaurant business to new heights.

3. Highly Experienced Chef

Restaurant Chefs with top-notch experience and skills play a vital part in the success of a restaurant business. Serving your customers tasty and satisfying food increases customers’ interest and loyalty side by side. Your restaurant business management should consider the following characteristics while hiring a chef for your restaurant business.

Characteristics of a Skillful Chef

a. Able to Mix and Match Cooking Skills and Knowledge

A professional and experienced chef knows how to imply tested techniques to create the best dishes. Knowing wide number of recipes is appreciated but it is not going to work as long as the chef doesn’t know how to apply them to create mouthwatering dishes for your customers. Therefore, he must be skilled enough to mix and match his cooking knowledge and obtain the optimum results that satisfies the customers to the core.

b. Enthusiasm of Trying New Things

He should be enthusiastic enough to get out of his comfort zone and try new recipes that are appreciated by the customers rather than sticking to the same defined dishes that are being prepared for a long time. A chef’s daily tasks and routine provides him endless amount of innovative alternative that shouldn’t be overlooked.

c. Working Under Pressure

In the most chaotic environment that a busy restaurant offers, keeping yourself cool is a vital ability. 
What matters is that the chef has measures in place to keep himself focused and calm. While recruiting as an owner, you must ask about how the prospect handles pressure at work to determine if he would be a suitable fit for the challenging role. A skilled chef also knows how to manage other kitchen staff and get along with them because a proficient team saves time and makes it easy to achieve desired results.  

d. Being Passionate

Passion always plays an important role in even the most ordinary tasks. For a chef to be successful, he must be passionate about the profession. Being a chef necessitates a great deal of dedication and hard work. It’s crucial to keep up with the trends by learning new techniques and recipes.

e. Dealing With Criticism

People are going to give their opinions every time and it is not necessary that everyone would provide a positive remark. Even the greatest chefs have faced a lot of criticism but they have used it to hone their skills instead of letting it put them apart. You can’t ignore what others have to say; rather, choose to learn out of it and improve upon it in the future.

f. Willing to Prepare the Best Every time

An experienced chef never misses an opportunity to impress their customers by providing them with the best possible dishes every time they cook. A professional chef takes care of everything, from selecting the finest ingredients to employing the most cutting-edge techniques.

4. Choosing a Proper Color Scheme

A proper color scheme at a restaurant creates a pleasant atmosphere for the customers. Restaurant interior colors with warmer-tone obtained higher satisfaction scores, according to a study on interior colors. It is critical to examine how you want your guests to feel when they dine at your restaurant. The vital ingredients other than the color scheme include setting up perfect music and lighting that enhances customers’ experience and brings a positive effect for your business.

5. Appropriate Lighting

Most restaurants are filled with vibrant colors and bright lighting. Because higher color temperature lighting generates a brighter white light, making everything appear more enticing to the customer’s eye. A recent study discovered that people who ate their meals in brighter lighting ate more food and had a better eating experience. Dimmer restaurant lighting, on the other hand, might produce a more peaceful and serene atmosphere. Finding a happy medium in restaurant lighting can be a major challenge because colors can boost or depress a customer’s interest. Another interesting study on appetite for food found that women’s appetites tended to be lower than men’s when the food was illuminated with blue and green lights. It should be a selection that is made after careful consideration.

6. Play Soothing Music

The restaurant industry has evolved dramatically throughout the years. In this day and age, using a quality restaurant music system is a must because the majority of people who go to a restaurant expect to hear soothing music as they enjoy their meal. Restaurant music that makes customers feel hurried and rushed is never advised, but if your business requires a high turnover to maintain profits, faster-paced music can help you out because studies reveal that people eat faster when they are listening to faster-paced music. The effect you desire on your visitors should influence the tempo of your restaurant music.

7. Right Blend of Tables

I’m sure you’ve had at least one unpleasant dining experience at a restaurant with inadequate tables and uncomfortable chairs. Restaurant furniture layout is vital since every customer wants to sit comfortably while eating their favorite cuisine. As a result, we felt compelled to emphasize the importance of considering a restaurant’s furniture arrangement.

a. Furniture Quality

Purchasing quality restaurant tables and other furniture can increase your restaurant business expenses but always remember that a decent furniture setup is an investment that will pay off in the long run. Avoid using furniture that quickly loses its color or is difficult to clean. The ease with which a piece of furniture can be wiped down or cleaned is a sign of its quality.

b. Furniture Shape and Style

Many restaurants offer two-person tables, which are ideal for couple dining. These tiny tables save space, limit restaurant business costs, and are ideal for adding one or more extensions to accommodate larger gatherings, whereas round tables take up more space but also stimulate conversation among people enhancing the dining experience. 

8. Restroom Maintenance

Customers expect a whole dining experience, including pristine dishes and sanitary facilities. According to studies, more than 80% of customers would avoid eating at a restaurant with a filthy restroom. In public restrooms, cleaning with soaps and detergents without the use of disinfectants can spread bacteria and viruses throughout the facility. Customers frequently assume the cleanliness of the restaurants’ restroom for the cleanliness of the entire restaurant facility. Restaurants that invest in restroom cleanliness will see an abiding return on their investment by improving customer satisfaction.

9. Ventilation System

Maintaining optimum restaurant ventilation is critical for safe food preparation and storage, visitors’ comfort, and the health of employees. Restaurants can be challenging places to work since they are frequently packed with excess smoke, moisture, and heat. Surface contamination of Coronavirus (COVID-19) is also reduced by proper ventilation because virus particles are removed from the air before they can settle on surfaces. Other proper ventilation benefits can be:

Restaurant Ventilation Benefits

a. Keeping It Cool

Restaurant kitchens are hot due to the frequent use of stoves and other cooking equipment. By eliminating heat and pulling in a steady supply of cool air, a proper ventilation system helps provide cooling and lowers the overall kitchen temperature.

b. Improved Air Quality

While cooking, hazardous gases such as carbon monoxide can be produced. A ventilation system can eliminate dangerous gases and improve overall air quality, allowing people to work in a more comfortable atmosphere.

c. Eliminates Odors

Customers may be turned off by the smell of raw materials, ingredients, and prepared food. A properly functioning ventilation system eliminates odors and aids in the creation of a pleasant environment for both customers and employees.

10. Understanding Targeted Customers

Begin by studying your customers for a short period and compiling a methodical customer database. Take notes on how people utilize your services and collect feedback to improve customer experience. Offer your customers a complimentary drink in exchange for completing a quick survey. While observing, make sure you don’t create an uneasy atmosphere for your customers.

Virtual Aspects

11. Creating Your Own Website

Taking your restaurant business online and having a solid web presence is a must in these modern times. Your website can act as a very successful marketing tool providing a variety of advantages. Listed below are a few benefits of having your own website for the restaurant business.

Benefits of Having Your Own Website For Restaurant Business

a. Brand Awareness

The statistics reveal that e-commerce is gaining traction across the globe, with customers making a shift to ordering almost everything online. Having your own website can significantly increase your brand awareness. It also helps you expand your reach to a wider audience.

b. Building Trust

New customers are interested in learning more about your restaurant’s history, specialties, and other information. People can discover more about your company by visiting your website from the comfort of their homes.

c. Easy Contact and Support

A website allows clients to easily contact you, place orders online, and receive immediate service.

d. Online Selling

Create a virtual store as an alternative to the storefront to provide your loyal customers with comfort and ease. It is also a great opportunity to increase your sales since your audience got much wider. 

e. Share Latest Offers and News

You may keep your website up to date whenever there are any new offerings or changes in your restaurant’s operations. Customers enjoy it when you provide them with timely information.

f. Understanding Your Customers

Your website helps you gather information about your customers’ tastes and preferences which you can later use to provide them with their exact desires and need.

g. Blog Posting

Capture people’s attention by sharing relevant and entertaining material surrounding your business on a frequent basis. You can explore and cover a wide range of topics to ensure that you appear in your clients’ feeds on a regular basis.

h. More Options to Connect

Providing customers with more options is always appreciated. Customers have greater freedom and interaction with your business when they have multiple ways to connect, which is extremely vital in today’s world.

12. Promoting On Social Media Platforms

Social media has grown like crazy in the past few years. Everybody has a cellphone in their hand having at least 3 social media applications on their device that take up most of their time throughout a day. With time social media has gotten it’s grip on the commercial sector too. People have figured out that it can be a great tool for marketing their product or service considering a large amount of increase in the number of people on social media platforms every day. Social media marketing activities are proved to have a positive influence on customer loyalty and become influential to the point where almost every business is planning around it in order to maximize their gains through it.

13. Use The Right POS System

With the surge in restaurant business opportunities lately, restaurants require POS software that can assist in overcoming obstacles mostly because they confront distinct operational issues than other related businesses. Billberry POS system is also a software for inventory management helping employees perform their tasks and responsibilities efficiently, so that they can deliver a finer experience to customers, resulting in more sales. A restaurant POS is specifically developed to assist in the effective operation of the business.

Conclusion

The steps stated above will assist you in successfully running your restaurant. Keep an eye on your employees’ well-being and give them with required training. It will aid in the expansion of your company over time. Also, try seeing your restaurant through the eyes of a customer. This will provide you with a fresh perspective and help you better understand your restaurant business.

How Centralized POS System Benefits Your Food Chain Franchise Management?

The centralized POS system has brought a transformation in the supply chain for food industry. Earlier all the financial details were maintained in a cash register but gradually has given place to the POS software solutions. The data collected by centralized POS system platforms help people in the Food chain industry provide an experience to more personalized customers.

This helps get more attention from the customers and provides more convenience to them, maintaining consistency in food chains like restaurants, coffee shops, ice cream parlors, QSR, pizza shops etc.

One should also look for a solution that can streamline the hustle of the central kitchen like procurement, manufacturing, and supply of material to outlets.

Let us discuss how implementing a centralized POS system for sale can help them.

Benefits of a Standard POS Software

Having one POS software system across helps the Food chain industry attract more customers in person, create a more excellent economy, and provide personalized experiences more consistently. In addition, many franchisees have the privilege of selecting a POS system of their own which helps to reduce the workload of the individual franchisees and expands their numbers.

Many franchisee owners are reluctant to implement a POS software for retail as it takes time to get implemented and is costly. In addition, the operators working with these POS solutions often require time-consuming training and mostly feel like trouble for those who work with multiple brands and restaurants.

Having a centralized point of sale solution is thus an excellent tool for building brand consistency. Few benefits of using a centralized POS system are as follow:

  1. Standardization of business processes across business
  2. Better analytics of trends (Sales, Purchase, Expenses etc)
  3. Better control on food cost
  4. Quick communication with all stake holders like franchise owners, suppliers etc.
  5. Efficiency & transparency of operations improve drastically

Creating Centralized Strategies

When you integrate the POS system software along with order management, PMS, eCommerce, mobility, and loyalty, which helps the owners to create a seamless customer experience, this also helps the hotels keep consistent menus, pricing, and experience for customers from wherever they order or book. It can be an online booking or in person. For the POS system to be successful, it is essential to select a platform with solid API support and does not require any sophisticated technology to be installed in each store.

Customised Offers With POS Software

It is essential for a POS platform that is single and digital to be customized as per the customers’ requirements. The digital channel should take into account recommendations based on the likes and dislikes of the customers and create offers accordingly. To track the loyal customers’ preferences and habits, a digital POS platform integrates data collected by social media, CRM, and platforms managing loyalty to the hospitality industry. This helps them get a fair idea about guests’ preferences, such as their food preferences and more.

Technology-driven sensors like beacons and geofencing enable the Food chain industry to offer in-person marketing and promotions targeted towards customers present on the site and in the diners. The restaurant POS software can also help analyze the customers’ choices and preferences and plan their strategies for sale accordingly. As a result, the prevailing trends can be examined, and sales can be managed in coordination.

POS System For Time-Saving

Having a centralized POS system, payments become very easy as the customers don’t have to stand in the line and get frustrated. Mobile payments make it very easy for the customers and also convenient and happy. The staff gets to spend some quality time with them and also serve them better.

Creating self-service options and NFC payment methodology helps the customers get a smooth experience all through the properties. With the increase in technology, tablets also bring in more loyalty and ease while placing an order both at the restaurants and at the pool.

Seamless and Fluid Options

POS Digital platforms are strengthened by integration. POS can serve customer service ecosystems, being their center of performance with plug-and-play connections and APIs. This is like having a third-party platform connection like uber, a great ride-sharing service provider, and online food delivery applications like Zomato and Swiggy.

This is also an excessive way to check the food wasted by linking the sensors to the kitchen.

Better Revenues With POS

A POS system eventually reduces the operational costs for a business. This helps save money and redistribute it to other departments of your business, such as marketing and sales. POS software solutions also incorporate different features such as consignments, rentals, repairs, and more. This helps in increasing your sales volume, thereby increasing the overall revenue of the business. Multiple services on offer will eventually create additional revenue pipelines for your business.

Advanced Reporting With POS System

Manual reports take time to compile, generate and organize. It turns out to be a tedious task to look for specific data in those reports. With a POS system software in place, you can have automatic report creation ability to have a bird’s eye view of your business.

Be Prepared

Point of sale is digitally transforming, and the best is yet to come. When virtual and augmented reality functionality is added, it will enable marketing in new and exciting ways. For example, customers will be able to view different forms of promotional offers. You never know how the technology will take POS systems to a different level enabling the Food chain industry to give better and new service variants.

There is also a possibility that the point of sale systems will go beyond mobile payments and help the franchisee to better manage in a more synchronized manner.

A centralized POS system like Billberry POS system is essential for a Restaurant Franchise Management service provider to ensure easy payments and better services. The Food-chain industry has the power to level up their customer experiences, maintaining healthy customer relationships, and capture hearts and loyalty for them to come again and again.

Now it’s time to find out if your present software is providing the above-mentioned benefits or not. Are you meeting your sales goals? What are you doing for improving your business operations? If you’re not doing anything yet, it’s time you get a business intelligence software that integrates with your franchise Management software solution and gives you real-time efficiency and insights into your business growth.

Starting a Pizza Shop Chain Business in India – Everything You Need to Know in 2021

Pizza is one of the maximum consumed and enjoyed delicacies across the country. It is a known estimate that a family orders a pizza at least once every month. Opening a pizza shop thus becomes a smart investment and has the potential to gain popularity very soon.

All you need to do is formulate correctly. What different types of pizza do you plan to serve? What pizza recipes will your audience relish? And your menu, the look, and feel of your pizza menu is the first step to lure your audience into your pizzeria.

Let’s discuss in some detail how you can start your own pizza business in India-

Establishing a Finance

It is essential to understand and calculate the total funding amount required to start your pizza business. This includes both the readily available money you have in place and the amount you will need from outside.

To calculate this, consider the cost of opening the pizza shop and the price that is necessary for everyday expenditure to make the store run daily. Planning a year is essential, thus predicting, budgeting, and planning how much you will require to keep the store running.

You can also apply for loans for start-up restaurants needed to start your pizza store.

Finalizing a Location

Location is one of the most significant criteria when you decide to start your pizzeria. Therefore, it is always advisable to choose a place near a busy street and is open to pedestrians. In addition, being centrally located and providing customer friendly service will ensure a regular stream of customers.

Also, ensure that the place where you intend to open a pizza store does not have many such pizzerias as it will only add to your competition.

If you are planning to take up a franchise of some popular pizza chain, it is best to survey the eating preferences of the people frequenting that area to invest smarter.

Investing in Best Equipment

When deciding on the equipment required for your pizzeria, it depends on what concept and theme will your pizza store cater to. A few basic requirements that must be considered for any pizza store include

  1. An oven catering to your restaurant needs, for example, convection, conveyor, brick, and more.
  2. Appropriate refrigerators and deep freezers.
  3. Equipment for preparing dough.
  4. Basic pizza supplies such as cutting boards, pizza cutters, serviettes, pizza stands, pizza boxes and bags, condiments, and more.
  5. Seating arrangements depending on whether it is an inside or an outside pizzeria.

Pizzeria Business Plan

It is essential to have an appropriate business plan in place before you start your pizza shop. While making your plan, ensure that you research and prepare the overview of your company, have strategies for marketing, conduct a proper market analysis to be ready about the competition, offerings, and discounts that you intend to give to promote your pizza sales.

Choosing an Appropriate Service Style

Your style of service will largely depend on the amount you intend to invest and the area where you design to open your pizza store.

If your plan is only to have a takeaway service, it will not be costly. The requirements for a takeaway include cutlery and crockery, limited equipment, and less space than other styles.

The following style of service is a sit-down service where there will be an increased financial requirement. This will allow more significant interaction with people from different walks of life. It also gives you the plus point of promoting your brand through word of mouth and first-hand service. You can also do an ala carte based menu or unlimited pizza which is gaining popularity now.

The last in-service style is pizza home delivery. This is the most suitable option for customers as it also allows a zero-contact service. It also saves on a lot of finance required otherwise.

You can also have a combination of either of the service styles mentioned above.

Branding Strategies and Advertisement

Your branding strategies will depend on the style of pizza service you plan to offer to your customers. The brand should be impactful and something that the customers can relate to.

The brand, ambiance, and food go hand in hand to woo your customers and gain their loyalty. For example, creating a buzz about your new business of a pizza store will attract customers to come and try out your menu, along with offers and discounts.

Advertise through good banners and posters to ensure the locals know about your new venture. Also, make the best use of social media for brand promotion by putting real pictures of your pizzas along with recipes and nutrition values to lure more customers not only from the locality but outside as well.

Pizza Menu and Recipes

Having a unique menu, authentic recipes, and a little bit of innovation and personal touch can make all the change in making your pizza shop the most preferred eating joint.

It is essential to use ingredients that are fresh and best in quality. You can experiment with different toppings and think of unique pizza ideas giving your creation a name.

Investing In Right Technologies From Start

It is better to be equipped with the right technologies from start to help you with hassle-free monitoring of your business.

Installation of CCTV Cameras

CCTV cameras have become a necessity for every business whether it’s large of small. Since it is a fundamental need for all businesses, it is particularly crucial for businesses with limited resources and high risks. 

POS System for Pizza Store

A good point-of-sale system can make a major difference in how you run your business. It increases your efficiency and allows you to save a large amount of time. Your pizza shop requires a Billberry POS system because it may do a variety of tasks for you, including inventory management, contactless payments, reports, analysis and more.

3rd part delivery partners

Partnering with a third party food delivery provider provides people with the ease to go over the ordering menu peacefully. Online ordering is also simple, with quick checkout and fast delivery.

Legal Requirements

You also need to opt for legal licenses such as your trade license from municipal corporations or local bodies, food license (FSSAI), GST registration, professional tax license, business registration etc.

The Launch

It is essential to have a proper launch to market your business and give a great start to your pizza shop. You can prepare for the launch by hosting a small gathering to invite people for a free tasting of slices of different flavors and toppings. This will give you an clue of the preferred taste to prepare for an everyday business.

You can also host the launch party with different combinations, offers, and discounts to ensure a good sale at the launch event. This will help you understand what pizzas have been brought to the maximum, helping you create a menu accordingly.

While starting your pizza chain in India, keeping the above strategies in mind is very important. But, at the same period, you must also ensure the staff you hire is knowledgeable, courteous, and have a positive attitude.

If you plan to hire a chef, ensure that she/he is innovative, knowledgeable, and has a love for cooking.

Maintaining a standard of hygiene is very significant and will help you establish a brand in less time.

How Useful ‘Loyalty Reward Program’ To Bring More Customers To Your Restaurants Business?

If you are thinking to launch a “Loyalty Reward Program” to revive your dying food business (Restaurants, Coffee Shop, Pizza Stores, Burger Shops, Sweet Shops, Ice Cream Parlours, etc), and still there are crazy questions are remained un-answered such as:

  • Do you really think introducing “Loyalty Reward Programs” will bring more customers at your door steps?
  • Do you really think that people cares for your reward points rather their safety in this pandemic situation?
  • Do you really think that Big Brands only survive due to their loyalty reward point systems?
  • Which strategy is more successful for implementing a “Loyalty Reward Systems” with my existing business?

The most sarcastic answer is –“It depends…!”. But let’s explore this uncertainty of this answer to understand how you can make your reward point successful.

First basic rule on any marketing strategy is to determine size of your audience as it will make you aware that it doesn’t matter you run any reward program for your single restaurant if your population of town/area is too small, it is going to fail. Instead, give them direct discount on less selling products, make combos, run different offers at regular intervals.

Second rule says that if you complicate the things, customers will go away instead of coming to your restaurant. If you design reward point (For Example, Buy Big Get Small Return) such that your customers feel cheated than it will decrease your footfall.

Third key point is consistency of loyalty reward program where if you are changing so many rules for your reward point system then every time your staff needs to explain it to customers which can create trouble with trust of customers with your brand. So visualize a long term rules from inception of reward system and wait for the success.

Fourth point is to give some personalization to customers. Everyone loves to get personal gift, don’t they! If your loyalty system is well defined with effective communication (SMS, Email, etc) then it will surely give you growth in repeat customers.

Let’s summarize few good points which make your loyalty reward point system a chance of success:

  • Keep reward point as simple as possible so that customers can understand it better
  • Provide clear communication, diverse and creative offers
  • Make sure you remain consistent with your loyalty reward point system
  • Apply adaptive approach to reward system as no fix strategy will win you repeat customers

We also appreciate if you can write down your suggestions to us if we have missed anything. We wish everyone a speedy recovery to your business & this new loyalty & reward system can bring more profit to you.


Tips for Choosing the Right Franchise for Your Food Start-up

The food service industry is one of the fastest-growing in the world. That’s a direct result of our current lifestyle. People don’t seem to have the time, nor the will to cook for themselves.

It is the food service industry that is cashing in on that trend. From the looks of things, that’s a trend set to grow, without any signs of stopping anytime soon.

Therefore, investing in a food start-up franchise makes perfect sense. Here’s our blueprint on how to choose the right franchise for your food start-up.

Ask yourself: What Do I Want To Accomplish Through Franchise?

This is all about being honest with yourself, knowing what you want to accomplish, and what can you achieve. But most important of all, you need to know your limits, both financial and else wise. You need to be clear with yourself about all those things so that later you don’t end up overreaching and making wrong estimates.

The truth is, investing in a franchise means that you will always be making decisions. Decisions for which you will need to make your best estimate given the current situation and factors. By knowing yourself and your limits, you can make better and smarter decisions.  

How Much Can You Invest?

Food start-up, or some other type of start-up, you need to set up a budget before making your move. Nowadays, there are franchise food start-ups that can be started with $10K and some that require an investment in a couple of hundreds of thousands of dollars.  Of course, there are plenty in between.

Keep in mind that aside from your initial investment in the franchise, you will need to take into account operational costs daily. These costs need to be covered until your start-up starts generating cash.

Explore The Food Franchise Landscape

This is about looking at your options, what’s out there, the cost, what people like, what they dislike, how is getting great reviews, who not so much. The idea is to get a sense of what’s available and maybe even make a list of potential food franchise businesses you might invest in.

At this point, it will be like casting a big net and seeing what will come out. The ones that are out of your budget limit, are too demanding, are getting bad reviews, or you don’t like their food, they are the ones that you need to eliminate from your list first.

Choose Facts Over Emotions

Thing is you might like franchise very much. You like their products, how they serve their clients, their business model, and everything in between.

However, don’t just rely on your instinct, or you might end up losing money. In some countries, franchisors are obligated to disclose all their documents. That way, you can have the full picture at hand before making any financial or legal commitment.

Talk To Franchises

Let’s say you’ve identified a specific franchise opportunity, you’ve talked to their representatives, checked all available documents, and from the look of things they look solid.

The next step is talking to some of the franchises. Don’t just talk to the ones that they will recommend you, but also other random franchises. That way, you can have a better feel at what it means to be a franchise for that particular company.

Furthermore, if you can find them, you can even talk to former franchises. The ones that invested and failed to make a profit. Their experience and feedback can be both indispensable and very revealing.

How Long Does It Take To Return Your Investment?

Whether it is a food franchise or some other, it all comes down to how fast you can return your investment, and how much you can earn. Again, it’s all about doing your research, going through the numbers, how fast other franchises got their initial investment back, and how much they earn per year.

Is The Franchisor Easy To Work With?

Truth is some franchisors are way better than others and take great care of their franchises. Typically, the ones that spend more time helping put their franchises, provide a lot of training and support, are the best and most successful ones.

Review The Franchise Agreement With Your Lawyer

This is so you know exactly what you are getting into; what are your legal obligations, what you are entitled to get from your franchisor, what will happen if there is a breach of the agreement from some of the sides, and so on.

Take your time to understand every aspect of the agreement, what it means to you, its relation to the local laws and regulations.

In Conclusion

The main point is not to jump blindly into something that feels like an excellent business opportunity. Do your researches, talk to a lawyer, and even make the call to which franchise suits you most.

BillberryPOS is a custom franchise management solution provider. If you like this article, please share to others with this Affordable POS Software For Franchises.

Benefits Of QR Code Based Menu For Your Customers – Be Contact Less With New Normal

Food industry is facing so many challenges to adapt “New Normal” post COVID era. One of the key area is how do you make your customers order their favorite food with all safety norms. New trend is becoming popular for providing QR Code based digital menu to their customers so that they can view their favorite dishes and order without any touching anything.

Let’s explore basic features of this QR Code Based digital menu for your restaurants, QSR, Coffee shop, sweet shop, bar & food trucks. Product image with basic description of product is main ingredient here because if a person is not able to see how their food will look like than possibly they are not going to order it. If you can provide “Easy To Share” option on social media people can share your menu with their friends which can bring you more business. POS software providers now integrating this feature to get following benefits:

Safety Of Customers & Staff Through Contact Less Experience

Your business can be operated easily with social distancing; no one has to really stand to take orders near to customers. This way your restaurant staff and customers remain safe with this new normal ordering system.

Improve Turn Around Time (TAT)

You will experience better TAT as this QR Code based ordering system eliminates time of taking orders from one person to another. Also in the mean time your operations will also improve as whenever customer is ordering anything it is directly going to your POS system on real-time basis.

Up Sale & Cross Sale Benefits

You can think digital menu as your virtual assistant to customers. You can always show recommended items at the top where customers are getting attracted more to order. Attractive photos & precise description of product will explain your products to customers.

Decrease Manpower Required To Support Operations

You are now eliminating captains to take order for you. So if you are struggling with staff issues, this QR code ordering system is best tool to fight with this issue.

Increase Repeat Customer Rate With Integrated CRM

Integration with “Loyalty + CRM” programs will increase your repeat customer rates. You are automating everything for them in a safest way possible.

With a current new normal trend we have launched this contactless ordering and delivery platform for you. We also appreciate if you can write down your suggestions to us if we have missed anything. We wish everyone a speedy recovery to your business & this new QR code based digital menu system can bring more profit to you.

Best Features of Franchise Management Solution

Running a successful franchise business is no easy thing. But at the same time, it can be a massive opportunity. To put things into a better perspective, the franchise industry generates more than $2.1 trillion each year. During this hard covid impact it is more important to revise & fine tune your business processes with right franchise management techniques.

According to the International Franchise Association, almost 5% of all small businesses in the US are part of some franchise. Furthermore, there are over 900,000 franchise businesses across the country that employ over 18 million people.

However, there are as many new franchise businesses as there are those that close shop permanently. There can be various reasons why some franchise businesses thrive, and others fail.

The one thing that stands as a common denominator for all successful franchise businesses is a great franchise management solution. According to a survey run by the International Franchise Association, more than two-thirds of all surveyed franchise businesses said that they couldn’t be as efficient as they were without their software management solution.

In that survey, they have listed some of the best features of the franchise management solution they are using. Here they are:

Centralized Control

This feature enables you to always be on top of things and have all data easily accessed. It is the core feature of many franchise management solutions out there. Ideally, it integrates data from all outlets, branches, and territories.

Plus, the data is presented in a way that you can easily recognize trends, patterns, and performances. The best solutions have a centralized control that features a user-friendly UI. That’s not all; it also covers all business processes related to your franchise business.

Workflow Optimization

This is all about being able to analyze the process and optimize it. Every top-rated software management solution is built on the premise of continuous improvement. A big part of workflow optimization is workflow automation. That way, it is possible to convert some of the repetitive workloads into free-running operations for increased efficiency. By doing so, the user can spend less time on repetitive work and focus on other, more critical aspects of the business. 

Inventory Management

All the best software management solutions offer excellent inventory management that can automate ordering, tracking, supply, and storing inventory. That way, all of your franchisees are always well-supplied, you can keep track of their performances, and you can make supply plans. Logistic play a big part in every franchise business. The better this feature, the easier it gets to optimize your supply chain, all goes smoothly, and most important of all, uninterrupted.

Integration

Integration can additionally help optimize your workflow, smarter use of available data, increased BI, and so on. The list of benefits can be quite extensive and can vary from case to case.

Cloud integration is also recommended. That way, your franchisees can also have access to some of the features and data. As a result, they can also take advantage of that to improve their internal processes and workflow.

Once everything is in the cloud, they can access it easier from any place or device.

Reporting

Nothing will matter much if your franchise management solution doesn’t come with good reporting. Reports can and should bring you insights into how each franchise outlet is doing, are they lagging in some area, how are their sales, revenue, customer lows and highs, and so on.

The reporting tool should be easy to use and very comprehendible on both sides, the side that makes the report, and the end-user. At the same time, it needs to contain top data and metrics. All of which are essential in making business decisions that will help you run a profitable franchise business.

Based on those reports, franchise owners and managers can analyze key metrics, and send recommendations to their franchisees.

Analytic Tools

Thorough reports and the metrics derived from there can be of great help. However, sometimes we can’t see the entire picture from all that data. That is when the analytics tools come in place. They can reveal something that went under the radar, yet it can be a game-changer or a hint to some new trend. Sometimes it can be a positive trend, other times a negative trend.

But in any case, it will help you be ahead of the curve and prepare a strategy that addresses the issue promptly. To that end, many franchise software management tools leverage powerful BI and AI algorithms. 

In Conclusion Franchise Management Solution

All of the features above are designed to help you reach new goals and make better business decisions. But even the most powerful features won’t be worth much to you unless you put your heart and mind in it. It is only when you combine your business intelligence with the power of the software solution when the best results are achieved. 

Billberry POS system is a power packed franchise management solution platform where we provide custom solution as per customer’s needs. If you like this article, please share to others for Affordable Franchises Management Solution.