Food delivery giants like Swiggy and Zomato are owning the food market by increasingly growing their business. Back in the year 2020, the Indian online food delivery market was worth nearly 3 billion U.S. dollars and it is expected to reach almost 13 billion U.S. dollars according to a Statista’s report. Any restaurant or food business using a restaurant billing software like Billberry can be easily integrated with online aggregators like Swiggy and Zomato.
Moreover, the logos of such exceptional brands plays a huge role in their succeeding business. With this article, we will share some thoughts and certain aspects that we have analyzed about the Swiggy and Zomato’s logo because any logo which is created has some history or portrays several things about the brand. So, let’s get started.
Understanding The Swiggy Logo
Swiggy is an online food delivery platform, which started in India. You will find Swiggy logo in orange colour. The main reason of using the Orange colour can be because, similar to red and yellow, it also stimulates hunger. After analyzing the Swiggy Logo or emblem, the next thing to notice is, it is trying to represent the company’s name with the starting letter S. The logo also states other things but in the instance, we can see that it is been designed like the initial letter of the brand name.
The next thing we came across while analyzing the Swiggy logo is the logo is representing about the location. The S letter in the Swiggy logo is designed in the shape similar to the location finder logo. The last thing to notice is, the S letter which is designed in a way like it is portraying a message that the brand can deliver food anywhere. The shape of the Swiggy logo also represents a road or a street because if you look closely, you will find some curves resembling of a road.
Any restaurant business can easily improve customer experience with the help of a restaurant billing software that easily integrates with online food delivery partners like Swiggy and Zomato. Customers can order their favourite food items from the comfort of their homes just by tapping a few buttons on their device. Customer is king and convenience is the key. Such factors are the major pillars of success for such food delivery services.
Understanding The Zomato Logo
Zomato is also a restaurant food delivery service similar to Swiggy, which started in India. The emblem of the brand is in red. The letters are lowercase and always catches the viewer’s attention. The logo looks minimalist but has a significant effect on the viewer.
Even though the brand started in India, it later conquered many other markets of several different countries like the United States and Australia. Unlike Swiggy, Zomato has been known for changing its emblem often which can be seen in the image below. Online food delivery services like Zomato and Swiggy are one of the major factors to increase restaurant sales and to attract more customers.
The Zomato logo was modified several times in just a few months. This was because of the major changes like company’s specific mergers and acquisitions. There may be other reasons too like the wanting to gain a healthy customer base.
You might have noticed that at certain periods several market leading companies change or replace their logo . Most companies do it as an effort to preserve the loyal customers of the brand. With Zomato it is the same. Zomato changed its logo for several business reasons. For instance, when they purchased Urbanspoon, they modified their logo to resemble the iconic Urbanspoon logo and to make things more even. Another example of Zomato logo updation of such a temporary logo was a heart with a fork used after the acquisition of Cibando. But at the end, the company logo returned to its original form like it was never changed before.