Every business owner dreams to grow their business. But to be honest, it is not a piece of cake for everyone. There are many challenges that a business owner needs to face in order to grow their business. Because technology is continuously evolving, it is important to comply with it regardless of whichever business you are in. Successful cloud kitchen businesses are the factual evidence of how businesses are influenced by incessantly updating technology.
Online food delivery is one of the chick born because of the continuously evolving technology. A report from Statista on online food delivery states that revenue
of online food delivery market is expected to show an annual growth rate (CAGR 2022-2027) of 13.68%, resulting in a projected market volume of US$1.45tn by the year 2027. In India, the revenue from online food delivery market expected to show an annual growth rate (CAGR 2022-2027) of 21.13%, resulting in a projected market volume of US$71.63bn by the year 2027.
The above data clearly portrays that online food delivery business is booming like a rapid tidal wave. Thus, in an attempt to help you grow your restaurant business by increasing your online orders. With the help of industry experts, we have gathered proven tips that will actually help you grow your food business by a significant margin.
Considering the rise of online food delivery and the big buck restaurants industry is making out of it, it is time to grow your online orders as well. If you are a restaurant owner or a food entrepreneur who is trying hard but hardly getting any online orders, then you have landed on the right island. With this article, we have compiled five proven tips that can help your restaurant business grow when it comes to online food delivery sales.
6 Tips To Grow Restaurant Online Food Delivery Sales in 2023
Provide Exclusive Offers
The restaurant industry is one of the most competitive industries in the world. In order to be successful in this competitive environment, restaurants need to find new ways to grow their online food orders. One way that restaurants can do this is by providing exclusive offers for their customers. Exclusive offers will help them stand out from the competition and attract more customers.
When it comes to exclusive offers, there are many options that restaurants can choose from: free appetizers or desserts with every purchase; buy one
get one free deals; buy two get one free deals; discounts on certain menu items; and discounts on delivery fees. Restaurants have to make sure that these exclusive offers are relevant and tailored to their customer base. One more key to increase restaurant sales and attract more customers is to partner with popular delivery services with the help of a POS software for restaurant.
Offline Promotion Of Services
In the digital age where almost everyone is leveraging online platforms to increase customer footfall at restaurant, this idea might sound outdated. But in reali
ty it works. I have seen food businesses printing their websites URLs and social media handles on their packaging boxes. This is a simple but effective way to promote your online business through offline mediums. Similarly, you can also provide a link or QR code to your social media handles on your restaurant menu and other related items.
Several other ways to promote your restaurant business can be found similar to the ones discussed above. Your restaurant management system can also help you with the same. And if not, then it is never too late to migrate to a new restaurant management system. If you keep your eyes wide open, you will find a lot of inspiration for offline marketing through your everyday surroundings.
Optimize Restaurant Menu
Along with upgrading the restaurant interior design, upgrading and optimizing restaurant is also important. Menu optimization is the process of analyzing a restaurant menu to find out which items are popular, which items can be improved, and which items are not selling.
You should optimize your menu in order to maximize sales. For example, if you notice that your restaurant is running low on hamburger meat and you have a lot of hamburgers on your menu, then it might be time to add more hamburger meat to the inventory.
Offer Best-In-Class Service
When it comes to customer service, the restaurant industry is a huge part of the business. The hospitality industry is estimated to be worth $1.3 trillion dollars annually. With this being said, providing efficient customer service can help generate more sales and increase revenue for restaurants.
There are many ways that restaurants can provide efficient customer service. To add convenience, restaurants can also offer QR based food ordering because is the future of restaurant business. The other way is to make sure that employees are aware of their surroundings and know what they should do when interacting with customers. Another way is to create an environment where customers feel comfortable, so they will want to spend more time at the restaurant and order more food or other items on the menu. Once they appreciate your services in person, they will want to order food online from your restaurant more often.
Upscale Digital Advertising
Digital advertising is a great way to increase your online orders. It can be done by promoting your products on social media or through search engine marketing.
Use of services like Google My Business and other local listings can be leveraged to increase your business’s online presence. To get more orders, it is important to spread the word about your business in the first place.
Ask For Customer Feedback
The customer feedback is the most important thing for a restaurant business. It can be a great way to improve their business and make it more popular. The customer feedback can help restaurants to know what is wrong with their service and what they should improve. There are different ways to collect customer feedback, such as asking customers directly, or collecting it through an online medium like your own food business website.
The best way for a restaurant is to ask customers for both positive and negative feedback so that they can get an accurate idea of what needs improvement so you can align food business operations to obtain maximum output. Feedbacks will eventually help you to improve your restaurant services leading to more business.
Discussed above were the top six ways that can be used to generate more online orders for your restaurant. But there are plenty of other ways like running loyalty programs, revamping your website design, or integrating with a restaurant management system to boost your restaurant online sales.
If you are planning to upscale your restaurant game then Billberry is the ultimate Restaurant Management System for you. Billberry is currently powering 1500 plus stores across the globe. They offer unmatched services and the solution is equipped with latest technology. The best part about this solution is it is always evolving. Billberry is an all-in-one you need to thrive your restaurant business. Go ahead and Book a Free Demo Today!